Giving departing employees immediate help with outplacement, career counseling, and a plan of action so they’re not twisting in the wind is not only the right thing to do morally. This cautionary tale isn’t meant to demonize layoffs. 90 percent of HR managers said there is a connection between offboarding and the number and severity of negative social media reviews.When anyone who does business with you or is thinking about it - job applicants, clients, prospective clients, customers, competitors, vendors - Googles your company, the first thing they find out, even before they make it to your website, is that it’s a bad place to work. When abysmal Glassdoor ratings are showing up on the first page of a Google search about your company, that’s about more than employer brand. Companies with a strong talent brand receive up to 2.5 times more applicants per job post on LinkedIn.92 percent of candidates would consider leaving their jobs if a company with an excellent corporate reputation offered them another role.A strong employer brand leads to 50 percent more qualified applicants.89 percent of HR pros agree that a strong employer brand gives you an advantage over your competition.A strong employer brand can lead to a 28 percent increase in retention.A strong employer brand can lead to a 50 percent decrease in cost/hire.69 percent of candidates wouldn’t take a job at a bad company even if they were unemployed.Companies are overpaying on salaries by 10 percent if they don’t have a strong brand.Are you still applying? Here are some stats from about the importance of your brand: What do you do when you see that 2.5 rating? One trip to Glassdoor will give you the brutal details behind it. You want to go to their website to familiarize yourself with the company, who their clients are, and everything else you can find out with a little online research. Say you’re a job seeker thinking about applying for a job at that company, or say you’ve already got an interview scheduled. If you were to Google that company right now, you’d see a snapshot of their Glassdoor rating, front and center on the first page of your search results! Right there, for all the world to see, is their corporate scarlet letter, er, number: 2.5. Having that low of a rating on Glassdoor is bad enough, but it doesn’t stop there. The result? The company now has a 2.5 rating. Several of the summarily-kicked-to-the-curb employees, understandably angry at their former employer and also worried about their futures, took out their frustrations on Glassdoor. Consider this real-life example, names redacted.Ī company handed down a round of layoffs in the worst possible way. Because it is related to Basecamp-the primary tool for tracking and managing vendor jobs and marketing campaigns-it is ideal for our work.How bad is a bad Glassdoor review for your company? It can be reputation-crushing. When we are considering asking a celebrity chef or a blogger for event work, we can look back through email communications and notes to gauge our relationship with them, or search for geographic or other tags to narrow down the best fit for the job. Now, when the VP of Marketing remembers a non-profit director she met at a conference who she wants to send a sample of cheese, we can search with a handful of tags and find the contact easily. I was with Cabot Marketing when we still had a rolodex of our contacts Highrise has made communication and management of contacts manageable and efficient. We also track outreach efforts (community organizations, partners, etc) and communications with Highrise. In the last three years all of the Marketing Department has been trained to utilize it now it is used to manage our many contacts, from our farmer owners to bloggers to market managers. I work primarily in the Integrated/Creative Services department of Cabot - we use Highrise to manage our Social Media and PR contacts. Integration Platform as a Service (iPaaS).
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